First off, it is Hot Toddy Day. If nothing else, this gives you a great excuse to mix up a nice Hot Toddy of any variety.
In other cocktail news this week...
Bols Bartending Academy - For those who are interested in learning and expanding their skills behind the bar, a trip to Amsterdam may be in order. There are a variety of intense bartending courses available via the House of Bols throughout the year.
Distillery Worker Commits Suicide by Leaping into Vat of Whisky - Tragedy struck the Glenfiddich distillery in Dufftown, Banffshire, Scotland this week.
Rum Company Offering Free Tattoos in Chicago - 101 people in Chicago will receive a free tattoo in honor of Norman "Sailor Jerry" Collins' would-be 101st birthday. The free ink will be from one of the tattoo icons' most popular design and is brought to us by the spiced rum that bears his name. If you're looking for a classic sailor tat, this is your chance for a freebie.
What's in a Brand? - We all have our favorite brands of everything, especially when it comes to our liquor. Why is that? The majority of the time it is based on the theory that when you find something great, there's no need to switch it out. It's interesting to read some of the marketing stories in business journals and this week Business Insider took a look at how Jack Daniel's became so popular - selling on allocation while creating a higher and higher demand. Also, in one of the related articles there, it's fascinating to note that 3 of the top 20 Brands With The Most Loyal Customers come from the liquor industry (no beer is mentioned... hmm). Those brands? Ketel One and Grey Goose vodkas and Patron Tequila.
New Spirits:
- New Columbia Distillers - Washington D.C. will soon have a hometown gin for those wonderful Gin Rickeys.
- Camitz Sparkling Vodka - Forget all the Champanska and Flirtini (or not), Australians will soon be able to enjoy a sparkling vodka. I don't know how long this will last or if it will catch on as previous attempts to add bubbles to spirits and beer were not very successful, but I guess it's worth a shot.
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